|Receive, consider and act upon the creation of a committee to address future tourism opportunities/venues in The Woodlands, Texas;
|The Woodlands, Texas, located 30 miles north of Houston, Texas, was created as a master-planned community in 1974.
For the first 20 years, The Woodlands was primarily known as a "suburb" of North Houston area as the community had limited number of restaurants, very little shopping except for village centers, and most residents worked outside of the community.
In 1994, The Woodlands Mall opened its doors, and on the opening day, an approximate 85,000 came through the doors, thus beginning the launch of The Woodlands as a regional shopping destination.
Several years later, many other developments came to be including The Woodlands Waterway, Market Street, Waterway Square, Town Green Park and Hughes Landing, to name a few. The Woodlands Waterway Marriott Hotel and Convention Center, opened in 2001, and major renovation at The Woodlands Resort and Conference Center have launched The Woodlands on the scene for corporate and convention meetings.
Named by Travel + Leisure as one of America's "Coolest Suburbs Worth a Visit," The Woodlands offers vacationing families and business travelers more than 11 million square feet of shopping, dining and entertainment along with concerts under the stars, nightlife, golf and nature trails. This, and so much more, is all part of a getaway to The Woodlands which now has a regional, state, national and international draw.
The Woodlands presents a unique combination of shopping for visitors, featuring over 70 boutique shops, in a walkable, Main Street style setting within Market Street as well as iconic retailers inside The Woodlands Mall. Perhaps that's why the readers of Southern Living Magazine voted the area as "One of America's Best Shopping Destinations."
The Cynthia Woods Mitchell Pavilion, consistently ranked in the Top 5 of outdoor amphitheaters in the World by Pollstar Magazine, see the worlds major performers and is the summer home for the Houston Symphony.
The Woodlands also offers dining options to suit any occasion and taste, boasts 210 miles of hike and bike paths, 135 parks, 14 swimming pools and more than 1,800 acres of open space for visitors to enjoy.
Events are play a very important draw for visitors and tourism, including Memorial Hermann IRONMAN Texas, which is the North American Championship, The Woodlands Waterway Arts Festival, Inspire Film Festival, and numerous other events/festivals along The Woodlands Waterway.
With the success of The Woodlands, however, comes competition. Various developers around The Woodlands in Montgomery and Harris Counties are trying to emulate many of the design elements found in The Woodlands. Visitor spending is key to The Woodlands success, as more than half of The Woodlands Township budget comes from sales tax and hotel occupancy tax revenue.
It is the belief of Visit The Woodlands, the marketing entity supported by The Woodlands Township, that the destination always need to be looking to the future of "what's next" and what can be created to continue the vibrancy and relevancy of The Woodlands. Visit The Woodlands strongly feels this needs to be a concerted effort of many different entities and organizations.
However, no single entity is looking to the future of the destination appeal and it is recommended that Visit The Woodlands create a specific group of people to focus on tourism product development and new future initiatives.
Vice Chairman John Anthony Brown and President Nick Wolda have been in discussion to address the future of tourism offerings in The Woodlands, particularly in The Woodlands Town Center. The goal is to create a group of individuals / companies who have a vested financial interest in The Woodlands, including developers, business owners, corporations, and tourism entities.
This group is envisioned to be a work in progress and will bring ideas to the entire Visit The Woodlands Board of Directors.
|Appoint Vice Chairman John Anthony Brown and CVB President Nick Wolda to develop the Visit The Woodlands approach with participation from various stakeholders.