|Receive, consider and act upon the 2018 staff travel and participation in support of Sales and Marketing efforts outside of The Woodlands;
|2018 Cooperative Sales/Marketing Opportunity:
South by Southwest (SXSW) Activation
Thursday, March 15, 2018
In 2017, in an effort to engage statewide, national and international visitors on a larger scale TWCVB staff exhibited at SXSW in Austin. TWCVB had a 10x20 booth with two bikes and two large TV monitors offering a virtual bike ride through multiple scenic trails within The Woodlands; immersing guests in the beauty of the destination. The costs for this week-long exhibit with travel for two staff members and all associated booth expenses was $26,000. Staff experienced steady foot traffic but found the abundance of large corporate and international destination booths were favored by attendees. Our 2017 results proved we needed a more dynamic activation to compete with the scale of the show.
New for 2018: Move out of the exhibit hall and bring The Woodlands to Austin!
The Woodlands CVB staff sought an opportunity to showcase The Woodlands with a one-day outdoor activation in the highly visible, Brush Square Park, located in the heart of the SXSW festivities. This concept is more true to The Woodlands brand of an outdoor lifestyle thus raising awareness of The Woodlands. The tent would feature food, live music, and signage promoting events, hotels and attractions within The Woodlands. The layout would include a lounge style seating area with a casual feel.
To add value to the event, The Woodlands CVB would host a media and client reception to conduct business under the tent.
Partners would be co-hosts and would be able to invite local clients and media.
Estimated costs with partner participation is $60,000.
TWCVB Available Budgeted Funds: $30,000
If secured, partner participation would make up additional $30,000.
|To be determined by the Board of Directors